A careerist said to me, “I need your help. I need to REBRAND my resume.”Okay. So, I was expecting, “I need a resume like yesterday.” Perhaps, “What is resume branding?” But, an outright “rebrand” —well! If I wasn’t already sitting…Why a Rebrand?You see, this careerist had developed a strong brand; earned a reputation as a ‘department savior.’ The problem? Most of the job offers were coming from companies in need of an immed...
Excuse me. Come again? Are you kidding? What is the first thing you do when you want more information about ANY topic? About a celebrity? About a dream vacation? The weather? You Google it. That's right. I know you do. You Google it. What makes you think you are un-googleble? Simply put, Facebook can affect your online brand, your digital reputation, your corporate identity, and ultimately your employability.The most impor...
This is one of the questions that is posed to me again and again…and it is a good question! Here is the answer: IT DEPENDS. I know. You would like a clear-cut answer.But the reality is that when you set out to prepare a favorable candidacy via your resume you will use discernment and scrutinize your resume line-by-line, outweighing, repositioning, questioning, and editing so you influence and gain an interview.The following...
Lack of Confidence Can Hinder Your Job Search If you are feeling defeated because you have done all you can do, have interviewed, and a new job has not manifested for you, examine your internal dialogue. Yes, put down the resume, halt the job searching, and join me in this deep-dive exercise of exploring your thoughts… What are your beliefs about your candidacy? What "vibe" are you transmitting during your phone interview,...
The job search competition is fierce; there is no way to deny that. All the career gurus are advising you to build your brand, get online, tap into the hidden market, launch a strategic job search campaign...but, have we failed to divulge you must be a superstar!? With so many qualified professionals seeking employment, it is not enough that you are competent, smart, and experienced. Nope, it is not. Your self-marketing mus...
Have you ever felt frustrated after an interview? Sure you have! I know you’ve mentally gone over your interview answers and...you remember what you DID NOT say and you realize you missed an opportunity to REINFORCE your candidacy. Well, this is why you write a strategic Thank You letter, which will position you back in the “game.”
Of course, it all depends on how badly you’ve screwed things up. Sometimes, there is no ba...
Imagine sitting in a lobby waiting for an interview. You look around and all those waiting are as professional and qualified as you...· Graduates from top schools.· Possess years of experience in your field.· Have achieved impressive triumphs in their careers.In other words, they are ALL highly QUALIFIED. Again, highly QUALIFIED!!What will you say during this interview that is special and more compelling in order to outdist...
Dear Rosa:“I worked as an account manager for XXX Brands for nearly 9 years but was laid off in January 2007 as part of a divisional reorganization. I wasn't expecting this and had not really thought about where I would go next. So instead of jumping into something I wasn't sure I wanted, I decided to take this opportunity to try the stay-at-home mom routine with my 2 boys. The oldest had just turned 5 and the other was abo...
Have you ever felt frustrated after an interview? Sure you have! I know you’ve mentally gone over your interview answers and…you remember what you DID NOT say and you realize you missed an opportunity to REINFORCE your candidacy. Well, this is why you write a strategic Thank You letter, which will position you back in the “game.”Of course, it all depends on how badly you’ve screwed things up. Sometimes, there is no backped...
How To Tweet Your Way to a Job LeadThe value of your tweets. Now that you have set up your Twitter account, what do you tweet in order to get closer to an actual job lead? There are many steps you can take to job search via Twitter but in this blog post, I will focus on your tweets' content because a great tweet can propel you closer to a job--a bad tweet can help you lose the job you currently have...AND QUICKLY!Micro blo...